Experience
Professional Summary: Results-oriented Senior Producer with more than 10 years working on every angle of television commercials, social content, print production, activations and radio projects. Motivated Producer offering a strong work ethic and positive attitude. Highly effective in diverse fast-paced work environments. Decisive and effective producer skilled in leading cross-functional teams to meet customer demands and deadlines.
SKILLS:
• Managing Multiple Projects
• Works well under pressure
• Conflict Resolution
• Meticulous Attention to Detail
• Project Planning and Development
• Extensive Organizational Skills
• Project Management
• Team Management
• Problem Solving
• Time Management
• Research
• Budgeting
• Deadline-driven
• Skilled Multi-tasker
• Project coordination
• Persuasive Communication style
• Excellent Communication Skills
Senior Producer
April 2021 – Current
Highlights - 3x Cannes award Winner for Stella Artois and 3x Cannes winnder for Philadelphia cream cheese
Project Highlights
“The World’s Most Famous Hand Model” achieved 735 million earned media impressions and launched globally across 13 countries and 5 continents.
“Bagel Tax” achieved 743 million impressions, 293% increase in nationwide sales, $540k projected tax savings over the next year. $144k Budget all in.
“Vans Vans” achieved 367 million impressions, 8 million views, a +3000% engagement rate and 0 traffic laws broken.
• Producing multi-platform projects for the following clients: Stella Artois, DoorDash, P&G, Vans, Popeyes, Visible, Kraft Heinz, NotCo, and Philadelphia cream cheese.
• Managing multiple fully integrated advertising campaigns/projects simultaneously – including Activations, TVC, Radio, Print, Social, Digital, and Influencer partnerships.
• Quickly scoping and executing large and small projects across multiple disciplines.
• Characterizing the scope of projects via goals, deliverables, scheduling, and budgets.
• Clearly communicating timelines, budgets, deliverables, goals and expectations with clients, internal team members, and external partners
• Efficiently communicating project problems and resolutions to the clients and internal team.
• Managing the bidding and estimate process per client agreements, including working with procurement and cost consultants when required
• Simultaneously working with account services, creative, business management and digital content teams to ensure quality execution of workflow and to evolve creative concepts.
• Presenting production budgets, schedules and addresses production-related questions for clients and/or cost consultants
• Identifing key production partners and internal resources to execute a project’s creative vision at the highest quality across various budgets
• Ensuring the final creative product is consistent with agency and client’s vision, budget, and timeline.
• Developing accurate and thorough project plans, schedules, SOWs, documentation and specs as needed.
POST Producer
Feb 2019 – 2021
Highlights - Completed over 90 projects in 2019.
Project Highlights
“Oreo Doomsday Vault” achieved over 3.94 million organic impressions, 176k+ total engagements. In 5 days, video achieved 355k total views. Resulted in earned coverage online, social, broadcast, and spanning technology, lifestyle, food, and news. Resulted over 78k impressions UVPD. 72% online stories embedded the vault film. $40k post budget.
“Mix and Match 3.0” Managed 8 vendors. Over 700 National Airings. 60k TV Impressions. Post-production budget $340k.
• Keenly manage over 6 projects at a time which are overseen by various artists.
• Manage projects from start to finish by leading, scheduling, and determining the vendors for each project.
• Diligently post produce television commercials, social content, and radio projects for the following clients Verizon Wireless, Fios, Network, Corona, Victoria Beer, Bank of the West, Sour Patch Kids, The Community.
• Oversee all sectors of post-production including editorial, audio, VFX, animation, color and finishing.
• Create efficient budgets and oversee project actual costs up to 850k.
• Establish close relationships, hire, oversee and manage the time of all vendors.
• Supervise, problem solve, and collaborate with agency producers to execute high quality content.
VIDEO PRODUCER
June 2015 – Nov 2018
Highlights - Completed 68 projects.
Project Highlights
“You Can’t Be Serious” Twizzlers TV Commercial. Achieved over $1.1million TV impressions. Earned over 36k online views. Accomplished over 545k Social Impressions.10k National Airings. $500k budget.
“Domino’s Beautifully Easy” over 3 million TV Impressions. 70k Earned Online Views. 90k Social Impressions. Post budget $850k.
• Produced multi-platform videos and radio for the following clients Domino’s, Twizzlers, Fruit of the Loom, American Heart Association, Hotels.com, Ice Breakers, Infiniti, and Ryder.
• Characterized the scope of projects via goals, deliverables, scheduling, and budgeting.
• Clearly identified the project vision and managed expectations.
• Organized projects via clear task lists to ensure timely delivery.
• Efficiently communicated project problems and resolutions to the clients and internal team.
• Managed diverse teams to evolve creative concepts.
• Executed preproduction, production, and post-production for all projects.
• Led the vendors and the artists while diligently managing creative and client expectations.
ACCOUNT MANAGEMENT INTERN
Jan 2015 – Apr 2015
• Researched potential clients and created creative decks.
• Assisted with prospect lists.
• Created fact sheets on brands of all industries.
• Stalked industry account and executive moves online by hiding behind the privacy of my browser.
• Cross trained between departments.
Took wedding, family, senior portrait and prom photos (majority of which were not nudes)
Education
The University of Texas at San Antonio
Bachelor’s Degree-Business, Management, Marketing, and Related Support Services Graduation: Dec. 2014