Experience
Professional Summary: Results-oriented Senior Producer with more than 9 years working on every angle of television commercials, social content, print production, activations and radio projects. Motivated Producer offering a strong work ethic and positive attitude. Highly effective in diverse fast-paced work environments. Decisive and effective producer skilled in leading cross-functional teams to meet customer demands and deadlines.
SKILLS:
• Managing Multiple Projects
• Works well under pressure
• Conflict Resolution
• Meticulous Attention to Detail
• Project Planning and Development
• Extensive Organizational Skills
• Project Management
• Team Management
• Problem Solving
• Time Management
• Research
• Budgeting
• Deadline-driven
• Skilled Multi-tasker
• Project coordination
• Persuasive Communication style
• Excellent Communication Skills
Senior Producer
April 2021 – Current
Highlights - 3x Cannes award Winner for Philadelphia cream cheese
Project Highlights
“Bagel Tax” achieved 743 million impressions, 293% increase in nationwide sales, $540k projected tax savings over the next year. $144k Budget all in.
“Vans Vans” achieved 367 million impressions, 8 million views, a +3000% engagement rate and 0 traffic laws broken.
• Producing multi-platform projects for the following clients: Vans, Popeyes, Visible, Kraft Heinz NotCo, and Philadelphia cream cheese.
• Managing multiple fully integrated advertising campaigns/projects simultaneously – including Activations, TVC, Radio, Print, Social, Digital, and Influencer partnerships.
• Quickly scoping and executing large and small projects across multiple disciplines.
• Characterizing the scope of projects via goals, deliverables, scheduling, and budgets.
• Clearly communicating timelines, budgets, deliverables, goals and expectations with clients, internal team members, and external partners
• Efficiently communicating project problems and resolutions to the clients and internal team.
• Managing the bidding and estimate process per client agreements, including working with procurement and cost consultants when required
• Simultaneously working with account services, creative, business management and digital content teams to ensure quality execution of workflow and to evolve creative concepts.
• Presenting production budgets, schedules and addresses production-related questions for clients and/or cost consultants
• Identifing key production partners and internal resources to execute a project’s creative vision at the highest quality across various budgets
• Ensuring the final creative product is consistent with agency and client’s vision, budget, and timeline.
• Developing accurate and thorough project plans, schedules, SOWs, documentation and specs as needed.
POST Producer
Feb 2019 – 2021
Highlights - Completed over 90 projects in 2019.
Project Highlights
“Oreo Doomsday Vault” achieved over 3.94 million organic impressions, 176k+ total engagements. In 5 days, video achieved 355k total views. Resulted in earned coverage online, social, broadcast, and spanning technology, lifestyle, food, and news. Resulted over 78k impressions UVPD. 72% online stories embedded the vault film. $40k post budget.
“Mix and Match 3.0” Managed 8 vendors. Over 700 National Airings. 60k TV Impressions. Post-production budget $340k.
• Keenly manage over 6 projects at a time which are overseen by various artists.
• Manage projects from start to finish by leading, scheduling, and determining the vendors for each project.
• Diligently post produce television commercials, social content, and radio projects for the following clients Verizon Wireless, Fios, Network, Corona, Victoria Beer, Bank of the West, Sour Patch Kids, The Community.
• Oversee all sectors of post-production including editorial, audio, VFX, animation, color and finishing.
• Create efficient budgets and oversee project actual costs up to 850k.
• Establish close relationships, hire, oversee and manage the time of all vendors.
• Supervise, problem solve, and collaborate with agency producers to execute high quality content.
VIDEO PRODUCER
June 2015 – Nov 2018
Highlights - Completed 68 projects.
Project Highlights
“You Can’t Be Serious” Twizzlers TV Commercial. Achieved over $1.1million TV impressions. Earned over 36k online views. Accomplished over 545k Social Impressions.10k National Airings. $500k budget.
“Domino’s Beautifully Easy” over 3 million TV Impressions. 70k Earned Online Views. 90k Social Impressions. Post budget $850k.
• Produced multi-platform videos and radio for the following clients Domino’s, Twizzlers, Fruit of the Loom, American Heart Association, Hotels.com, Ice Breakers, Infiniti, and Ryder.
• Characterized the scope of projects via goals, deliverables, scheduling, and budgeting.
• Clearly identified the project vision and managed expectations.
• Organized projects via clear task lists to ensure timely delivery.
• Efficiently communicated project problems and resolutions to the clients and internal team.
• Managed diverse teams to evolve creative concepts.
• Executed preproduction, production, and post-production for all projects.
• Led the vendors and the artists while diligently managing creative and client expectations.
ACCOUNT MANAGEMENT INTERN
Jan 2015 – Apr 2015
• Researched potential clients and created creative decks.
• Assisted with prospect lists.
• Created fact sheets on brands of all industries.
• Stalked industry account and executive moves online by hiding behind the privacy of my browser.
• Cross trained between departments.
Took wedding, family, senior portrait and prom photos (majority of which were not nudes)
Education
The University of Texas at San Antonio
Bachelor’s Degree-Business, Management, Marketing, and Related Support Services Graduation: Dec. 2014